An evening at Eidra. 26 November 2025

Shaping the future of digital products.

Discussions will take place from 19.00 to 19.50 where we will all come back in the Piazza to wrap-up before the mingle.

Find your group, by looking for your name and your group number here.

Take a moment to evaluate how critical this topic is for you and your organization:
- Option 1 - Highly Critical - We’re already on it.
- Option 2 - Highly Critical - But we’re struggling to get started
- Option 3 - Fairly Critical - We’ve started to think about it
- Option 4 - Potentially Critical - We’re considering it
- Option 5 - Non Critical - Not currently a priority
Select one of the 3 themes that resonated most with you and your current challenges
- Option 1 - Product Innovation
- Option 2 - Product Teams & Development
- Option 3 - Brand & Human Connection
Think of 1-3 challenges you and your organization are currently facing, related to the theme you’ve chosen above.

Take 30 seconds to go around the table and introduce yourself using the level of criticality you’ve chosen in Part I.
Discuss the themes you’ve chosen individually and align on 1 theme you will deep dive into, as a group.
Discuss and cluster similar challenges based on the theme you’ve chosen together.

Pick one challenge and use your magic wand as a group to solve it. A tip: The person who shared their challenge cannot give their opinion. For the others, as magic wanders, think outside of the box, be creative, but keep it real while not letting risks and doubts hold you back.
Wrap-up by taking a couple of minutes to reflect and write down 1-3 actionable steps you can take back to your organization and team, thanks to the wisdom shared with the Magic Wand.